Assistant Basketball Coaches Symposium Site Announced College coaches to take ‘A Step Up’ in the Lone Star state, April 27-29

Felicia Hall Allen & Associates announced today that the city of Dallas (Texas) has been selected as the site for the 2012 Assistant Basketball Coaches Symposium, A Step Up (Athletic Symposium to Elevate & Uplift Professionals).The Symposium, to be conducted April 27 – April 29, is expected to bring together hundreds of assistant basketball coaches, as well as current and former head coaches and athletic administrators from all divisions of basketball around the country.

“Dallas has a great reputation for its southern hospitality,” said Felicia Hall Allen, CEO of Felicia Hall Allen & Associates. In recent years the city of Dallas has played host to some of our biggest championship level collegiate and professional sporting events. With that in mind, we believe that Dallas will be a great fit for all coaches pursuing championship level success on the sidelines and wanting to take A Step Up in their careers”.

“Each year the committee chooses a new and exciting city to host the symposium in an effort to create an opportunity for coaches across the nation to gain professional development, elevate their performance and expand their knowledge of the game,” said Johnny Allen, the symposium’s director. The first symposium was held in Atlanta, Georgia in 2010. Last year the three-day event moved to Chicago, where over 200 coaches and directors of basketball operations convened in the windy-city for an uplifting, thought-provoking weekend.

Monica Paul, director of sports marketing of the Dallas Convention & Visitors Bureau, said that the A Step Up symposium is a natural fit for Dallas – one of America’s best sports cities. “In addition to the 2009 NBA All-Star weekend and Super Bowl XLV, the city also recently hosted a successful NCAA Division I Women’s Regional, and we’re preparing to bid on future Big 12 women’s basketball conference tournaments and a future NCAA women’s Final Four.

“Coaches who attend A Step Up will enjoy Dallas’ rich sports history as well as some of the nation’s finest entertainment, arts, dining and shopping.”

Allen, a former NIKE Manager for women’s basketball and Team Executive in the WNBA, created the A Step Up in collaboration with her husband Johnny as a career building and professional development opportunity for women’s basketball coaches. Their mission was simple: to help assistant coaches gain knowledge, discover coaching insights and develop strategies, techniques and tactics to help them reach their full coaching potential.

For more information on A Step Up, log on to

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